Hi! I’m Sang-yun Lee,
and you can call me Armand.

At first I was interested in business consulting, but after I experienced design thinking, I was totally fascinated by it.
So I pursued a master’s degree in Service Design at my alma mater, SungKyunKwan University.
As Korea is dividend country, I conducted my oblige of military by being lieutenant.
After discharged last June, I’m dreaming of going abroad to pursue my dream and motivation of becoming service designer, especially specialized in most conservative areas, such as disability, military, and healthcare.
I enjoy running, music, reading, playing the piano
Want to see my vision and future plan?








I’ve always been pretty outgoing, and I really enjoy spending time with my friends doing all sorts of things.
I do love the idea of letting time slip by without a care, but honestly, I can’t seem to live that way. There’s always something I need to get done that keeps tugging at me.
That said, I can’t deny how much fun I have solving problems. It’s probably safe to say this kind of life suits me perfectly.
KEYWORD
#Travel
#Piano
#Book
#Problem Solving
#Running
#Leisure Sports
When I first entered university, I had no idea how to live my life. It was a journey of constantly seeking ways to design my future self.
That all changed when I met a professor who introduced me to design thinking. For the first time, I began to envision my future self—a Designated Persona—and started working tirelessly to shape it. From that point on, my undergraduate years became an intense yet enjoyable journey.
Eager to enhance my design thinking skills, I pursued various opportunities, even during the pandemic. I organized online service design club, participated in design thinking projects for startups, and worked on multiple toy projects. These included designing new services for Samsung Bespoke, public health services, mobile securities applications, and customer loyalty services for small businesses. Later, as an undergraduate researcher, I joined several graduate-level projects as well.

These experiences were pivotal in my growth as a service designer and helped me develop leadership skills. My leadership journey continued seamlessly when I was commissioned as a field artillery officer. Starting as the leader of a small four-person observation team, I advanced to commanding a GP of 37 soldiers, then overseeing 60 artillerymen as a battery commander. Finally, I represented 3,651 cadets of the 60th ROTC class as their cohort president. Each role offered invaluable opportunities to refine my leadership and project management skills.




Life as a soldier was rigorous, but even in the harshest environments, flowers bloom.
In the military, I encountered countless forms of unfairness, disadvantages, and vulnerability. I, too, was one of the vulnerable.
This experience broadened my perspective beyond seeing disability alone as vulnerability. It inspired me to seek solutions that protect and uplift all those facing adversity.
As I continue this journey, I hope to keep growing and making a meaningful impact. And to you, who took the time to read through my story
—I hope to see you anon, dear.